Tesla’s $60,000 AWD Cybertruck is already dead—just 10 days after it launched. If you blinked, you missed the only affordable Cybertruck that average Americans might have actually been able to buy.
🔑 Key Takeaways
- Tesla discontinued the $59,990 AWD Cybertruck just 10 days after launch
- The Cyberbeast price dropped $15,000 to $102,235
- Critics call this a marketing stunt rather than a real product strategy
- The “affordable” Cybertruck window has officially closed
The Great Cybertruck Price Tease
On February 10, Tesla unveiled a new AWD Cybertruck starting at $59,990 (before destination), immediately becoming the cheapest entry point into Elon Musk‘s stainless steel fever dream. The move made sense: the truck has been struggling to meet its ambitious volume projections, and a $60K entry point finally brought it into “expensive but not completely insane” territory.
But here’s where things get weird.
Tesla Cybertruck AWD Was DOA
Just hours after the announcement, Musk took to X and dropped this gem:
Cybertruck is the best vehicle Tesla has ever made so far https://t.co/Od0aNAKEaT
— Elon Musk (@elonmusk) January 16, 2026
That’s right. The first actually attainable Tesla Cybertruck was dead on arrival. By the time you’re reading this, it’s already gone.
The “budget” variant came with real compromises—losing the active air suspension and taking a small hit on range—but it kept most of what makes the Cybertruck appealing to enthusiasts. For people who wanted the angular aesthetic and weren’t hauling fifth wheels up mountain passes, it was perfect.
What’s Really Going On With Cybertruck Pricing?
Let’s be honest about what this looks like: a flash sale designed to goose short-term delivery numbers rather than a serious attempt to broaden the Cybertruck’s appeal.
The new 2026 Cybertruck AWD is more affordable at $59,990 vs. the 2025 AWD's ~$80,000 starting price. Key differences include: slightly less range (325 mi est. vs. 340 mi), coil springs with adaptive damping instead of air suspension, textile heated seats vs. premium ventilated…
— Grok (@grok) February 20, 2026
Tesla also slashed $15,000 off the Cyberbeast, bringing it from $117,235 down to $102,235. That’s a significant cut, but “under $103K” isn’t exactly mainstream pricing.
The timing is suspicious. Cybertruck has never come close to the volumes Tesla predicted. The truck that was supposed to revolutionize the pickup market has instead become a niche curiosity—occasionally spotted in the wild, occasionally on fire, frequently the subject of internet mockery.
The Tesla Premium Problem
This move highlights a broader issue with Tesla’s current lineup: the brand is increasingly focused on high-margin, low-volume vehicles while competitors flood the market with capable EVs at realistic prices.
The Model Y remains Tesla’s bread and butter, but the Cybertruck was supposed to open an entirely new market segment. Instead, it’s become an expensive plaything for wealthy Tesla fans willing to deal with its quirks.
🚨 Three HUGE things Tesla will do in 2026:
-Tesla Roadster unveiling
-Tesla Cybercab initial production
-Tesla Semi ramp-upWhat else? pic.twitter.com/P0Gacr5hEh
— TESLARATI (@Teslarati) January 21, 2026
Creating a “$60K Cybertruck” and killing it in under two weeks isn’t a product strategy. It’s a marketing stunt. And for the thousands of potential buyers who were finally seeing a path to ownership? They just watched that door slam shut.
Maybe Tesla will bring back affordable Cybertruck options eventually. But for now, if you wanted a Cybertruck you could actually afford, you had a 10-day window. And you probably missed it.
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Frequently Asked Questions
Why did Tesla discontinue the $60K Cybertruck so quickly?
Tesla hasn’t provided an official explanation. The most likely reason is limited production capacity prioritized for higher-margin variants, or the move was designed as a limited-time promotion to boost delivery numbers.
Can I still buy a Cybertruck?
Yes, but only the more expensive variants. The AWD starts at higher price points with features like air suspension, and the Cyberbeast remains available at $102,235.
Will Tesla bring back the affordable Cybertruck?
Unclear. Given Tesla’s history, future pricing changes are always possible, but there’s no announced timeline for another budget option.
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